Is YouTube’s advertising business misunderstood? TVWeek writer Daisy Whitney gained exclusive access to YouTube HQ and scored an interview with Jordan Hoffner, director of content partnerships, who voiced frustration at the misperception that the world’s biggest video-sharing site wants to…
Out-of-Home Viewers a Quarter of At-Home
Local TV stations lost far less of their late news audience than their network partners did in the lead-in prime-time half-hour in the wake of the writers strike. Late local newscasts are crucial programming for stations, as the late news…
Buyers Grade NBC’s Early Display of Wares
Sen. Clinton Has Come Out Against Media Consolidation
Placement Limited to ‘Safe’ Video Content
Indie Syndicators to Combine Libraries
Music Choice Turns to Original Programs to Drive Regular Usage
Station Executives Seeking Equipment for Newsgathering and Broadcasting
Advertisers Respond to Discovery Brand on Kids Network That Teaches and Entertains