Planet Green is adding more celebrity power to its lineup. The new eco-lifestyle channel launching June 4 announced additional programming plans as part of parent Discovery Communications’ upfront presentation to ad buyers Tuesday in Los Angeles. Adrian Grenier, Tom Bergeron,…
Mark Burnett Productions has partnered with event production company AEG to create original content for multiplatform distribution. The multiyear deal gives AEG clearance to produce live entertainment based on MBP’s reality television and game show properties, which include “Survivor,” “The…
John Matluck, senior VP for advertising sales, is leaving Lifetime Networks, which last month hired Debbie Richman from media agency OMD to head its sales organization. Mr. Matluck, who has been with Lifetime for 20 years, had effectively been in…
Online video technology firm thePlatform struck a deal with celebrity news site www.celebTV.com to power the video on the site. Under the agreement, CelebTV.com will use thePlatform to manage and publish both video and ads that CelebTV.com distributes to AOL…
Voom HD Networks has tapped Arqiva, a broadcast and communications technology company, to supply fiber connectivity and uplinking for its new high-def extreme sports channel Rush HD. Under the deal, Arqiva will uplink Rush HD to its Eurobird satellite, making…
MGM Networks will broadcast its MGM Channel in high-definition in Israel starting this spring. The new version will start as part of the HD basic tier of the Israeli DTH platform YES, simulcasting with the standard channel, and will ramp…
Walt Disney Co. President-CEO Bob Iger said he disagrees with Democratic presidential candidate Sen. Barack Obama, who has positioned himself as opposed to relaxing rules on media concentration. Sen. Obama and fellow presidential hopeful Sen. Hillary Clinton are among sponsors…
Actors unions negotiating with the studios this month should expect similar agreements recently reached with the Writers and Directors Guilds of America, the studios said, according to Daily Variety. Talks with the Screen Actors Guild and American Federation of Television…