Syndie Sets Fall Starts, Plans Push
Marketing Budgets Create Challenges
Ad Buyers Lay Bets on ABC’s Programs
NBC Latest to Test a Realm Ruled by Upstarts
Stations, Supporters Say They’re Doing Enough Already
Researcher iTVX Measures Quality of Product Placements
Award Cements Acclaim, Helps Lift Sites to Next Level
Lifetime Series Lines Up 2nd-Season Sponsors
Ware Sees Growth Potential With Underserved Audience
India-born, Ivy League-educated Fareed Zakaria was born to take an intellectual approach to politics and public affairs. His father was a scholar and politician; his mother a newspaper editor. For eight years he has been editor of Newsweek International, which…
PBS Kids Sprout, which airs preschool favorites such as “Sesame Street” and “Bob the Builder,” will be adding its own original cuddly characters, courtesy of the Muppet makers at the Jim Henson Co. The new characters, called “The Pajanimals” will…