YouTube is not the most important online video distribution partner. Sounds like a pretty crazy statement, right? After all, Nielsen Online said YouTube delivered 3.8 billion video streams to 68 million unique visitors in May, more than 11 times the…
Mobile advertising/marketing company Iconmobile has formed a strategic partnership with Waterfall Mobile, whose Msgme platform allows customers to created customized mobile channels and combine direct-to-consumer relationships with traditional and online marketing campaigns, Mobilized TV reports. Iconmobile delivers location-based branded content…
Crackle.com will debut “The Marc Horowitz Signature Series,” a biweekly online show following the comedian as he drives a route in the shape of his signature across America, Media Daily News reports. He will stop in 20 towns along the…
“Dr. Horrible’s Sing-Along Blog,” a new Web musical from Joss Whedon, will be streamed online in three installments beginning July 15, TV Guide reports. The three acts will stay up until July 20, after which they will be available for…
VH1 will use the social networking application SuperPoke! to promote its upcoming series “I Love Money,” MediaWeek reports. Beginning Wednesday, Facebook and MySpace users will be able to use 30 new VH1-branded animated icons for “Flavor of Love,” “I Love…
Neal McDonough will join “Desperate Housewives” next season in a recurring role, the Hollywood Reporter says, playing a white-collar resident who is a love interest for Edie (Nicollette Sheridan). —Vlada Gelman
Tawny Cypress (“Heroes”) will join the cast of Lifetime’s “Army Wives” for a multi-episode guest stint, TV Guide reports. Cypress will play a TV reporter who forms a friendship with Pamela (Brigid Brannagh), the magazine says. —Vlada Gelman
CBS Corp. has completed its acquisition of CNET Networks, which will be merged into the operations of the CBS Interactive division. The newly expanded division will incorporate all the online brands of CBS and CNET Networks, making CBS Interactive the…
The head of programming and production at TV One, Rose Catherine Pinkney, has left the network to return to Los Angeles to pursue other business interests, the network said Monday. Ms. Pinkney, who had been executive VP of programming and…
LIN TV veteran Edward L. Munson Jr. is joining Meredith Broadcasting Group as general manager of KPHO-TV, Meredith’s CBS affiliate in Phoenix. Mr. Munson spent 17 years with LIN TV, most recently as the VP responsible for sales strategy for…