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Daily Archives : Aug 10, 2008

Beijing Ratings on Gold-Medal Pace

The Beijing Olympics are on pace to become the most watched Olympics ever, as the first two days of coverage on NBC Universal’s networks have drawn 114 million viewers. So far, the Beijing Olympics are outpacing the Atlanta Olympics, the…

Summer TV’s Sizzles and Fizzles

Which New Shows Have Viewers Talking—or Walking

Political Spots Now a Bargain

Weak Economy Yields Lower Ad Prices