Daily Archives : Aug 9, 2009

In Today’s World of Increasing Ad Clutter, One Cable Network Learns The Art of Getting Viewers to Pay Attention to Ads

By Brian SteinbergAdvertising Age In October 2007, the executive team at the National Geographic Channel huddled together to figure out how their cable outlet was faring under a new ratings metric that measured how many people watched the commercials, not…

Am I Being a Twit Because I Wish Tweet Was Just the Sound Tweety Bird Made?

My colleague Elizabeth Jensen told me of this item in the New York Post today: That the romance between "Dancing with the Stars” pro Derek Hough and last season’s contestant Shannon Elizabeth (“American Pie”) is over. And how does the…