Daily Archives : Feb 19, 2010

NAACP Image Awards: A Tough Race for TV Nominees

Could it be? Having a little bit of momentary awards show withdrawal in the midst of the season, after the boom-boom-boom of the Golden Globes, the SAG Awards and the Grammys. The next televised extravaganza (after the non-broadcast yet very…

Potential Game Changer: Test Finds Addressable Ads Cut Ad Skipping by a Third

The results have been nothig short of phenomenal in a test of addressable ads in Baltimore, Adweek reports. Veteran reporter Steve McMClellan reports that the test showed ad skipping was reduced by 32%. The test was done by Comcast Spotlght…

National Survey Says 60% of Those Who Saw a Portion of Tiger Woods’ Statement Thought He was Sincere; 31% Said Perception of Him Now More Positive, 17% Said Perception of Him Now More Negative

In a quick national survey today, 60% of viewers surveyed said Woods’ apology was sincere, reports HCD Reseach. In a press release about the survey–which was taken by 1,090 people who were shown a video clip of the statement–HCD said,…

Tiger’s Lack of Specific Golf Plans Bad Sign for PGA Ratings

Tiger Woods apology this morning didn’t mention any specifics about a return to golf, which could be a major issue with PGA viewership, tvbythenumbers.com says.  TVBythenumbers.com points out that Tiger’s injury in 2008 that for took a major bite out…

Quote of the Week

Our quote of the week comes from an interview by our friend James Hibberd, who runs the terrific Live Feed blog for The Hollywood Reporter. In an interview this week with Shari Anne Brill, the research and programming guru who recently…

Why this Week’s Ratings for ‘Grey’s Anatomy’ Were the Lowest Ever For the Medical Series

NBC’s coverage of the Vancouver Winter Olympics continue to dominate the Nielsen ratings on Thursday, besting an all-new night of ABC dramas, according to TVbytheNumbers.com. At 8 p.m., the Olympics netted a 6.2 in the 18-49 demographic, outdistancing CBS’s "Survivor"…

ABC Pairs ‘Lost’ With Return of Sci-Fi Show

Commencing on March 30, ABC will schedule a double-hour of sci-fi/fantasy thrills when "Lost" will air back-to-back with "V," reports columnist Hal Boedeker in the Orlando Sentinel. "Lost" will continue airing at 9 p.m, followed by "V" at 10 p.m….

Is This What It’s Come To? William Shatner Cast in ‘Sh*t’ Pilot

Actually this is a good thing. William Shatner is making the bold leap from playing a lawyer who says crazy things, to playing a dad who says crazy things. CBS has greenlighted the comedy pilot "Shit My Dad Says" (hmm, we guess…

Comcast’s Roberts and NBCU’s Zucker Are Heading Back To D.C.

On Thursday, February 25, Comcast Chairman Brian Roberts and NBC Universal president Jeff Zucker will appear before the House Judiciary Committee to discuss the Comcast/NBCU joint venture, reports Multichannel News. In the past few weeks, Zucker and Roberts were also…

Guess Which TV Service Provider is Planning a Single DVR That Can Hook Up to Eight TVs, and Showing the MLB All-Star Game in 3D This Year

How’s this sound: the launch of whole-home DVR service that would hook up as many as eight TVs to a single DVR, and the ability to see this year’s Major League Baseball All-Star game in 3-D. That’s just some of…