Logo

Daily Archives : May 27, 2010

USA Has Designs on Half-Hour Comedies Again; Is Talking to a Sitcom Veteran

USA Network may be jumping back into half-hour comedies after signing a script deal to develop "Driven," a single-camera comedy produced by a major sitcom veteran, reports Nellie Andreeva at Deadline.com. The deal is with "Designing Women" creator Linda Bloodworth, and would represent the network’s first…

Influential Senator Wants NBC Universal to Divest Itself of Hulu Stake as Part of Comcast/NBCU Deal

Powerful Senator Herb Kohl (D.-Wis.), who serves as the chair of the Senate Judiciary Antitrust Subcommittee, wants NBC Universal to divest its stake in online video site Hulu as part of conditions to approve its merger with Comcast,B&C reports. The…

Fox Sports Names DirecTV Executive as President in Management Reorganization

Fox Sports has tapped, a DirecTV executive as its president, reports Multichannel News. He’s Eric Shanks, DirecTV executive vice president of entertainment, and he’ll succeed Ed Goren. Goren, in turn, will fill the newly created roll of vice chairman of Fox Sports Media Group beginning…

Study: Forget Demographics, Pay Attention to Purchase History

By Jack NeffAdvertising Age Demographics have almost no effect on whether TV ads produce sales, and consumers’ purchase history is the most reliable predictor of success, according to research from TRA, which has been pairing data from set-top TV boxes…