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ABC Firms Up Plans for Midseason Rollouts; New Programs to Fill Key Prime-Time Slots After Dramas Wrap
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TVWeek names its Media Buyer of the Year. It's Christine Merrifield. She's President, Investment, Activation and Operations for MediaVest USA. Though she has a traditional media background, Merrifield has been on the leading edge of media dealmaking in the digital arena as she partners companies such as Google with MediaVest's blue-chip lineup of clients, from Honda to Walmart to Coke. She helps shepherd billions of dollars in media spending. If you CLICK ON THE PICTURE above you'll be taken to the interview.