TelevisionWeek's Blink page is an industry must-read, taking a sardonic look at happenings across the television business. This wry coverage is extended online and updated throughout the week.



Playboy Celebrity Publicist Wants to Woo You

March 7, 2005 12:00 AM

He's still too old for the Olsen Twins, but former "Full House" co-star John Stamos is looking for a date. Actually, he hopes millions of women will make a date with him. Mr. Stamos plays Jake Phillips, a playboy and celebrity publicist, on ABC's upcoming hour-long series "Jake in Progress." In the series, Jake is looking to meet the perfect girl. Who better to play matchmaker than guerrilla marketers? That's why ABC is sending a street team of 300 people March 16 to New York's commuting and gathering hot spots, including Pennsylvania Station, Grand Central Station, Columbus Circle, Rockefeller Center and the Port Authority Bus Terminal, with 7-foot poles holding big posters of Mr. Stamos with the tagline, "Single and Searching? Me Too." Street team members will give flowers to women and make an offer-of sorts: "Here's a flower from Jake. Meet him for a date tomorrow at 8 p.m." The show will sneak preview Sunday, March 13, at 10 p.m., after "Desperate Housewives." Then it will premiere in its regular time slot March 17 at 8 p.m. --WAYNE FRIEDMAN

Daytime Emmy Race is On

That's Julie Chen of CBS's "Early Show" revealing nominations for the 32nd Annual Daytime Emmy Awards on the "Guiding Light" stage March 2 in New York. Behind her, from left, are Cameron Mathison of "All My Children," Bree Williamson of "One Life to Live," talk show host Maury Povich, Judi Evans of "Days of Our Lives" (partly obscured), Jon Hensley of "As the World Turns" and Crystal Chappell of "Guiding Light." ABC's "All My Children" gathered the most nominations (18), making it the early front-runner. ABC's "General Hospital," CBS's "Guiding Light" and PBS's "Sesame Street" got 13 noms each. Among talk shows, "The Ellen DeGeneres Show" and ABC's "The View" tied with 11 noms each. Martha Stewart, who was released early Friday after serving five months in prison, was nominated for her hosting of "Martha Stewart Living." TelevisionWeek will publish a special report March 14 previewing the May 20 awards presentation at New York's Radio City Music Hall, which will air live on CBS. A complete list of nominations can be found at www.emmyonline.tv. --ALEX BEN BLOCK

Fuse Integrated

Most product placements on "The Apprentice" cost big bucks, but the feisty Fuse network, owned by Cablevision's Rainbow Media, is getting millions in exposure because it is so cool. Fuse is playing a role this week's on the NBC reality show, with The Donald himself promoting the upstart music channel. The contestants in the episode, taped several months ago, have to raise money for a charity and must get music stars to donate "experiences" for an auction. The auction was held last fall during the Fuse show "The Daily Download." Lil' Kim, Lil Jon, Fat Joe, Jadakiss, Gene Simmons, Simple Plan, New Found Glory, Barenaked Ladies and Moby all participated. A Fuse spokesperson expects the NBC appearance to bring new attention to the network, and its own reality series, "Ultimate Fuse Gig: The VJ Search," launching immediately after "The Apprentice" airs. "The Donald made us an offer we couldn't refuse," the Fuse spokesperson said. Donald Trump is also expected to show up at a Fuse viewing party for the episode.


Sound Branding

The Independent Film Channel regularly offers distinctive programming. Now it also has its own signature sound. IFC, part of Cablevision's Rainbow Media, has cut a deal with the Grammy-winning band Green Day to use the song "Jesus of Suburbia" as its anthem. The song's three-chord theme will be for IFC what the familiar three-note chime is for NBC, said Evan Shapiro, general manager and executive VP of IFC. The song will be used in promos, bumpers and credit rolls on the network. Mr. Shapiro said the band's independent spirit in creating a nine-minute song unlikely to be played on most commercial radio stations echos the new "TV Uncut" theme at IFC, which runs its movies uncensored and without commercial interruption. He also thinks Green Day and the station have the same punk rock sensibility. Green Day must have agreed: "The bill for the song right wasn't very big," Mr. Shapiro said. Does Mr. Shapiro have a punk rock sensibility? "I love all kinds of music," he said, admitting, "I like Barry Manilow too."