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Fox Does Its Best to Stack the Competition

April 11, 2005 12:00 AM

Pamela Anderson gets the joke-and so does Fox, which marketed the debut of her new show, "Stacked," in New York by unleashing a street team of a half-dozen curvy models wearing tight T-shirts and pushing around library carts stacked with, well, "Stacked" shirts. The show's title refers to a bookstore where the buxom star's character works. It's also the word Fox printed in pink across the chest of 2,000 T-shirts it gave away March 31 and April 1 in Manhattan. The stunt was timed to coincide with appearances by the former "Baywatch" beauty for a new charity endeavor. Joe Earley, Fox's executive VP of publicity, corporate communications and creative services, said the network is selective about the shows it supports with street team stunts. "Stacked" was a good candidate in part because of its debut April 13, at a time when competitors are gearing up for May sweeps. The show also is "definitely one where it can be attention-getting," he added. "Pamela Anderson is a huge star and she makes noise wherever she goes." The models showed up at all of Ms. Anderson's appearances and caused a stir of their own. They required police protection at one point and inspired an invitation for a tour of the New York Stock Exchange.--MELISSA GREGO

Women Like Daytime Cable

A new poll shows that one out of every three women watches more daytime cable than she did two years ago. According to E-Poll Women in Daytime, the 1,000-plus regular daytime watchers queried said cable offered them more variety and more interesting shows. The poll indicated that women who watch daytime tend to turn to specific channels or programs immediately as opposed to channel-surfing. Not all women behave the same, however. E-Poll founder and CEO Gerry Philpott said his research showed women 18 to 24 look for a channel first, while women over 25 search for programs. "Basically, we see a stronger network identification in younger viewers and stronger program identification in older viewers," Mr. Philpott said. --CHRISTOPHER LISOTTA

The News About CNN's Boss

In his day job, Jonathan Klein is president of CNN/US, with oversight of programming, editorial tone and the network's strategic direction. When he can find the time, which isn't often these days, he turns to his other job after hours-putting the finishing touches on his latest feature film screenplay, called "The Pinnacle." He said last week it is an action-adventure techno-thriller about "five friends who band together to save the world." He admitted he is already past his deadline with Jerry Bruckheimer's production comp-any. Before joining CNN, Mr. Klein sold five screenplays. The only one that was produced was "Buffalo Soldiers," which ran on TNT. --ALEX BEN BLOCK