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How Do You Like Them Cookies?

June 5, 2006 12:00 AM

Gearing up for the June 4 launch of "The Simple Life-'Til Death Do Us Part," E!'s promotional push has included designing a "Simple Life"-themed house in Atlanta complete with a wrecked kitchen and pink facade. "We wanted to do something that reinforced the idea that Paris [Hilton] and Nicole [Richie] are taking over the suburbs," said Suzanne Kolb, senior VP of marketing for E! The network will also sponsor a Bling Your Dog contest at the house and is sending "Good Luck, Bitch" cookies to media outlets. In this fourth and final installment of the show, ex-best friends Ms. Hilton and Ms. Richie travel the country filling in for a variety of suburban moms.

-James Hibberd

Inside the Women's Locker Room

Andrea Berry, Janice Casazza, Sandy Gong and Cathy Perow are among the "coaches" Fox Sports wants on its team. The network has set up a new program, Women Working in Sports, that will let some of the few women in the sports business act as mentors to female newcomers at the network, sharing their insights from working in locker rooms, control rooms and broadcast boosts. Ms. Berry is Fox Sports' senior VP of broadcast and field operations, Ms. Casazza is senior producer and Ms. Gong is senior VP of finance. Ms. Perow is VP of production for FSN/Fox Sports Graphics. The initiative kicks off with a party this week in Los Angeles. "While there's been much positive change, we still have a long way to go," said Tony Vinciquerra, president and CEO of Fox Networks Group, who is implementing the program with Senior VP of Human Resources Adrienne Gary. The initiative "will give young women the opportunity to meet, work with and become inspired by other female executives who have chosen sports as a career," Mr. Vinciquerra said. 

-Jon Lafayette

Here's the Online 'Deal'

NBC's "Deal or No Deal" has been a hit with viewers since it debuted on TV in December, but who knew it also would become an interactive hit with game players? Since the show premiered, viewers have made more than 57 million entries via cellphone and the Internet playing the "Lucky Case Game," which allows them to select among six special briefcases held by "Deal" models during a given episode. Viewers who choose the one lucky case are entered into a random drawing for cash prizes. So far, $1 million in prizes has been given away in the promotion. Since "Deal" junkies will have to do without the show over the summer-it will be back on NBC on Mondays and Thursdays in the fall-the show's producer, Endemol USA, has taken its online ventures one step further: An online "Deal or No Deal" game that more closely mimics the TV show, offered in conjunction with Web site King.com. Timed to launch with "Deal's" season finale June 5, the online version of "Deal" gives users a chance to share in a $30,000 tournament prize.

-Christopher Lisotta