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Getting Off Cheap

March 5, 2007 12:00 AM

Instead of spending a fortune on the latest software plug-in, broadcast design company Roger took the low-tech route in coming up with a look for Nickelodeon's recently launched ME TV interactive programming block.

In the true spirit of a grade-school class project, the Roger folks went to the local Target and purchased the following household items: cotton balls, Magic Markers, tape, scissors, safety pins and graph paper.

Roger's concept ultimately influenced all aspects of the show, from its open and on-air promotion to the set, music and Web site.

Total cost for the initial design? A whopping $15.09.