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A Piece of Cake for Regis

April 30, 2007 12:00 AM

Enzo Cutaia has been into Regis Philbin's popular syndicated show far longer than the month he's been into sugar-free baking. But it was his Fleetwood Pastry Shop in Mount Vernon, N.Y., that whipped up 40 pounds of "heart- healthy," heart-shaped chocolate cake iced in pink and white to celebrate the return of Mr. Philbin to "Live With Regis and Kelly" April 26. "I am a fan, and I've been to his show plenty of times. I watch his show every morning," said Mr. Cutaia, whose mother, Josephine, was in the "Live" studio audience for the return of Reeeege and even handed out a Fleetwood Pastry card in response to a couple of queries. Mr. Cutaia's chief business connection is a cousin who dates "Live" production assistant Laurie Ciaffaglione. It was through his cousin that Mr. Cutaia heard "Live" staffers were still "raving" about the cake late Thursday. Blink asked for the recipe. It wasn't that Mr. Cutaia wouldn't share it. He couldn't. It's a dry commercial mix. "All we do is add water," he said. (H2)Oh, well.

-Michele Greppi

Mountains of Programming

Tennis Channel founder Steve Bellamy has a cool new idea: He's launching the Ski Channel, and it's already got an impressive base. Time Warner Cable-one of the first to play ball with the Tennis Channel-has agreed to carry the Ski Channel's video-on-demand programming. Ski Channel content also will be available on other multimedia platforms. Already in the chalet are four charter advertisers: Panasonic, Mirage Resorts, Marquis Jets and Fender Guitars. The channel will carry programming about skiing, snowboarding, hiking, climbing and other mountain activities, Mr. Bellamy said. Spending on resort and travel spending by skiers is pegged at $10 billion annually and growing, and enthusiasts represent a very upscale audience. "I don't think you could do better if you made the Investment Banker Channel," Mr. Bellamy said. He expects that audience to grow as baby boomers age and spend more of their time and money on leisure activities. "People, money and infrastructure have been migrating to the mountains at an astounding pace," he said. Unlike the Tennis Channel, he added, mountain activities might not make a compelling linear channel because snowboarders wouldn't want to sit through programming about rock climbing. Mr. Bellamy plans to launch the channel as early as the first quarter of 2008. The start-up is self-funded and built on Mr. Bellamy's Atonal Sports & Entertainment, which includes a television studio. He seems to be making the most of his personal interests: "Besides my family, my favorite things are tennis, skiing and movies," he said.

-Jon Lafayette

Derby Goes Red-Carpet

The Kentucky Derby is joining the ranks of the Oscars and Emmys with a red-carpet show of its own. NBC Sports is teaming up with "Access Hollywood" on the half-hour special, which is sponsored by Olay Regenerist, and will precede the regular 90 minutes of coverage of what's billed as the most exciting two minutes in sports. "Access Hollywood" reporter Shaun Robinson will comment on what the human celebrities are wearing at Churchill Downs. Expected to be in attendance are Jerry O'Connell, Kid Rock, Apolo Anton Ohno and Peyton Manning with some of his teammates from the world champion Indianapolis Colts. As far as the horses are concerned, they're all likely to be wearing their best shoes, but only the fastest will be wearing a garland of roses at the end of the race.

-Jon Lafayette