TelevisionWeek's Blink page is an industry must-read, taking a sardonic look at happenings across the television business. This wry coverage is extended online and updated throughout the week.



Fleshing Out 'Bones' With MySpace Clues

April 2, 2007 12:00 AM

MySpace isn't just for social networking anymore. Apparently, the No. 1 Web destination can help solve crimes too. OK, maybe TV crimes, but still.

The producers of News Corp. sibling Fox's "Bones" will post MySpace pages for 18 characters on the show, one of whom will be killed in the May 9 episode. Fans can comb those pages for clues about the killer and the victim. Those MySpace profiles will then figure into how the show's leads solve the murder on the penultimate episode of this season.

"What we are trying to do is to integrate MySpace into the show, so that essentially the episode will start four to five weeks before it airs," said Stephen Nathan, executive producer for the show.

Fox will also promote the MySpace pages on air in advance of the May 9 airing. How's that for a little bit of corporate synergy?