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Zooming In on 'Idol' Results

May 28, 2007 12:00 AM

When Jordin Sparks was crowned the winner of the sixth season of "American Idol" last week, Edward "Bod" Boddington, chairman and founder of Telescope, was one of the first people to know the result before it was announced on air to the rest of the world.
Mr. Boddington's participation media company tallied a record vote total of 74 million votes via SMS text messages and toll-free telephone for the finale, breaking all previous records set by the show.

For the entire season, Telescope counted a record 609 million "Idol" votes, compared with last season's nearly 580 million votes. Telescope, which has been managing the voting component of the show since day one, was launched in the United Kingdom in 1998 and has handled more than 100 interactive TV events, including "America's Got Talent," "American Inventor," "Rockstar" and "So You Think You Can Dance?" -- Matt Kapko, RCR Wireless News

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