A Current Affair
July 8, 2007 9:00 PM
Current TV Chairman Al Gore and actress Cameron Diaz were set to announce the "60 Seconds to Save the Earth" TV-spot-making contest during the Live Earth concerts Saturday.
The contest, being held in association with the Alliance for Climate Protection, challenges viewers across the U.S., U.K. and Ireland to create 15-, 30- or 60-second "ecospot" public service announcements urging action or motivating change to help fight the climate crisis.
A "call to action" from Ms. Diaz directing viewers to www.current.com/ecospot for contest rules and details will air on Current TV through Sept. 12.
Twenty finalists will be selected by a panel of celebrity judges that, in addition to Ms. Diaz, includes Orlando Bloom, George Clooney, director Sam Mendes, admen Alex Bogusky and Joe Pytka and ACP CEO Cathy Zoi. Current's online community then will vote for its favorite.
Winners will be announced Nov. 13 and winning ecospots will be aired internationally on Current TV. -- Tom Gilbert