ESPN Going Ga-Ga Over Beckham Debut
July 8, 2007 9:00 PM
Talk about pulling out all the stops: ESPN has contracted a serious case of David Beckham fever and is planning to cover the British soccer superstar's July 21 Major League Soccer debut from every conceivable angle -- and then some.
Leading up to Becks' first game with the Los Angeles Galaxy at 9 p.m. ET will be an expanded 90-minute edition of "SportsCenter" at 6 p.m., then the hourlong documentary "David Beckham: New Beginnings" at 7:30, followed by a half-hour pre-game show working up a lather for the big game. And that's not to mention 19 cameras plus a special Beckham cam, "focusing on Beckham's every move throughout the match," and a celebrity-cam to catch the reactions of Becks' celebrity fans in the stands.
Add to this additional coverage on the ESPNews channel, ESPN.com, ESPN360.com and ESPNSoccernet.com and you've got what the network is calling "ESPN's most expansive initiative ever for a single U.S. domestic soccer event."
Ya think? -- Tom Gilbert