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‘Today’ Throws a Wedding Road Trip

July 22, 2007 9:00 PM

"Today" will hold cattle calls starting Tuesday in Las Vegas, Miami, Chicago and New York City for couples who would like to be the eighth pair married live on the NBC morning show—with oversight of every detail of the October wedding and honeymoon presented for the viewers’ approval by no less than Martha Stewart herself. Executive producer Jim Bell says the road trip was not inspired by "American Idol’s" popular roving talent search, but instead is simply a way to do what "Today" has always done—hit the highway and see the country—as they "freshen" the "Today Throws a Wedding" franchise at the same time. Gregarious weatherman Al Roker will be mixing it up with the wedding wannabes in each city, where the first 50 brides-to-be who present completed applications will receive a wedding dress from Filene’s Basement. As for the involvement by domestic diva and NBC Universal family member Ms. Stewart, who is definitely in control of every one of her guest segments on "Today," Mr. Bell taunted this longtime Martha-phile: "I dare you not to watch. You know it’s going to be interesting to watch. If you’re going to give your wedding up to someone, wouldn’t you want to give it up to Martha Stewart?" Can we get back to you, Mr. Bell?
—Michele Greppi

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