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'iVillage' in Chicago's Second City

August 19, 2007 9:00 PM

On Sept. 17 the results of the summerlong extreme makeover of NBC stations' daytime show "iVillage Live" will be unveiled.

An NBC spokeswoman said the network is not ready to reveal anything yet, but Blink is: The show has a new title, "In the Loop With iVillage," a clever reference to the downtown business district of Chicago, the new hometown of "iVillage," which originated in its freshman year from Orlando, Fla.

The show has traded up from an ensemble of unknowns to nationally known talent: actress-comedian-reality show contestant Kim Coles, and Bill Rancic and Ereka Vetrini, both alumni of NBC's "The Apprentice."

The show has a new production aegis, NBC News' Peacock Productions, and a new executive producer, Marlaine Selip, a veteran of such NBC family programs as "The Jane Pauley Show" and MSNBC's "Donahue." The show also intends to be edgier, more hip and more celebrified than it was in Orlando, while still cross-pollinating with the femme-focused, NBCU-owned iVillage Web site. Michele Greppi

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