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Reveille 'School' In Session

August 12, 2007 9:00 PM

NBC Co-Chairman Ben Silverman sold his first reality series years ago by pre-packaging advertisers with the content. Now his former company Reveille is continuing the same ad-supported tradition for the Web.

Last Thursday, the four recently promoted department heads of Reveille (managing directors Howard Owens, Mark Koops, Chris Grant and Lee Rierson) joined with MSN and Volvo to throw a party at the Petersen Automotive Museum in Los Angeles to celebrate "Mr. Robinson's Driving School," the company's third Web-exclusive series. Since "School" chronicles a competition between a pair of driving instructors, the series is able to readily incorporate Volvo into storyline.

The 16-episode comedy launches on MSN Aug. 15 and stars Craig Robinson of "The Office." -- James Hibberd

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