Television Industry Pulls Together to Raise Hope
August 5, 2007 9:00 PM
While the television industry is an intensely competitive field, players are known to unite occasionally over an issue here or there. One of them is the annual City of Hope Golf Classic benefiting the Tim Nesvig Lymphoma Fellowship & Research Fund, which in its third stanza July 29 brought together everyone from Fox and Comcast to NBC and MTV to raise money and awareness for the charity. The fund honors Tim Nesvig, who died in 2005 at age 30 from non-Hodgkin’s lymphoma and was the son of Fox Broadcasting President of Sales Jon Nesvig. This year’s Sunday dinner and auction were followed by Monday’s Golf Classic at the Sherwood Country Club in Thousand Oaks, Calif., and raised nearly $1 million for the charity, up from $800,000 last year. Event co-chair Bob Cook, president and chief operating officer of Twentieth Television, noted "24" star Kiefer Sutherland taped a promo for the organization that debuted at the dinner. "City of Hope has helped boost survival rates for children with cancer to 80 percent today, when it was just 10 to 20 percent just two decades ago," Mr. Cook said. "It’s such a marvelous place in that their doctors are literally curing cancer, because they have brought together some of the most fascinating minds in medicine." The list of names on the event’s organizing committee alone makes for a who’s who of the TV industry. "There is support for this across the board from every major media company, and it is terrific to see such an outpouring of money for the fellowship and in Tim Nesvig’s memory," Mr. Cook said. This year’s fellow is Leslie Popplewell, M.D., who is overseeing a trial using genetically modified T-cells designed to recognize lymphoma cells. Donations may be made at TimNesvigFellowship.com.