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Agency Games

September 30, 2007 9:00 PM

"Hollywood Hotseat," In Touch Weekly’s traveling live celebrity-
trivia game show that pits advertising agency teams against one another for a trip to Cabo San Lucas, Mexico, hit the Skirball Center in Los Angeles Tuesday. The event, hosted by game show veteran Chuck Woolery, featured five-person teams from Carat, DDB, Horizon Media, Initiative, Mediacom, MediaVest, OMD, RPA, Universal McCann and ZenithOptimedia. The winner was Initiative, after a face-off with RPA. The L.A. game was the second to be mounted by the magazine; the first took place Sept. 20 in Chicago. Next stop: New York, on Tuesday.
-—Tom gilbert

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