Fox Burnishes Its New Baby
September 16, 2007 9:00 PM
Fox really is going for the gold with its logo for the Fox Business Network, which launches Oct. 15 on cable systems that have committed some 30 million subscribers.
The logo Fox is revealing incorporates the word “Business” in the Bitsumishi typeface with the trademark 20th Century Fox logo font and Klieg light rays.
Fox Business Graphics VP Ray Lambiase said the design that emerged from a collaborative process “tapped into the equity of the Fox brand and yet was maybe a little fresher.”
As viewers will see over time, Mr. Lambiase said the logo’s three main elements can be rearranged in “slightly different variations to accommodate the multiple applications that you need in a logo to live with it.” —Michele Greppi