Mitt Romney Ads Wanted
September 2, 2007 9:00 PM
You may choose to praise political ads or to bury them, but former Massachusetts Gov. Mitt Romney is, so far, the only presidential candidate giving voters the chance to write his. The Romney campaign has unveiled a contest for best Romney campaign ad and is promising to pay to air the winning ad the week of Sept. 20.
To make the task somewhat simpler, the campaign has put video, photo and audio clips on a Web site, Mitt Romney.com/YourAd. Submissions are due by Sept. 17 and visitors to the campaign's Web site will vote on a winner.
Chief media strategist Alex Castellanos describes the effort as "truly groundbreaking" and says it demonstrates the Republican's willingness to use "unique and democratizing online tools to engage voters," but the campaign says no decision has been made on how often or where the ad will air. -- Ira Teinowitz