'The View' Mugs Sans Mugs
September 2, 2007 9:00 PM
Whoopi Goldberg makes her debut Tuesday as moderator of ABC's "The View," but neither her mug nor the mugs of fellow "ladies of 'The View'" Barbara Walters, Joy Behar and Elisabeth Hasselbeck will be on the ABC Daytime show's fall 2007 coffee mug, which will be unveiled the following week.
Instead of the usual collection of cast faces, the $20 tomato-red receptacle will be emblazoned with artistic squiggles and a colorful rendering of the table around which each day's "hot topics" are discussed.
Was the departure from tradition perhaps an attempt to break a two-year jinx that led to the exits of three regulars -- Meredith Vieira to become co-anchor of NBC's "Today" show and Star Jones and Rosie O'Donnell for less propitious reasons? No, said ABC Reality Programming Director Randy Barone, who oversees "The View" and its merchandise.
The mugs are "a huge seller with the ladies' faces," Mr. Barone said. But the three-month production lead time meant a mug design had to be chosen before the Aug. 1 announcement that Ms. Goldberg had landed the coveted role of moderator. Mr. Barone promised that faces will adorn the winter 2007 or spring 2008 "View" mug.
"You're just going to have to wait a little longer," he said. -- Michele Greppi