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'The View' Mugs Sans Mugs

September 2, 2007 9:00 PM

Whoopi Goldberg makes her debut Tuesday as moderator of ABC's "The View," but neither her mug nor the mugs of fellow "ladies of 'The View'" Barbara Walters, Joy Behar and Elisabeth Hasselbeck will be on the ABC Daytime show's fall 2007 coffee mug, which will be unveiled the following week.

Instead of the usual collection of cast faces, the $20 tomato-red receptacle will be emblazoned with artistic squiggles and a colorful rendering of the table around which each day's "hot topics" are discussed.

Was the departure from tradition perhaps an attempt to break a two-year jinx that led to the exits of three regulars -- Meredith Vieira to become co-anchor of NBC's "Today" show and Star Jones and Rosie O'Donnell for less propitious reasons? No, said ABC Reality Programming Director Randy Barone, who oversees "The View" and its merchandise.

The mugs are "a huge seller with the ladies' faces," Mr. Barone said. But the three-month production lead time meant a mug design had to be chosen before the Aug. 1 announcement that Ms. Goldberg had landed the coveted role of moderator. Mr. Barone promised that faces will adorn the winter 2007 or spring 2008 "View" mug.

"You're just going to have to wait a little longer," he said. -- Michele Greppi

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Comments (1)

grace mohr:

hi my nanme is grace and i watch the view every day and i really love whoppie,joy,sherry,and i don't know how ugirls put with elisabeth she can be so head strong she sometimes really gets on my nerves but i still watch the view i really like the way joy&whoppi put her in her spot when she carries on,on i really love you all and i was so glad that when the view was looking for a new hostess for the show i was really glad that they picked you sherry because you also make me laugh everyday keep up the good work i was also wondering how i could get a new mug the mug you had on the show on tuesday june 17 i tried going to the view sight but i didnt see anything about how to order the view's new mug thank you iam 61 years old and i live in canada and i watch the view at 11am everyday so if you could please send a mug to me iwill greatly appreciate it thank you my address is grace mohr 87 st anthony st. chatham. ontario canada n7m3y2

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