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Cartoon Rocks

October 28, 2007 9:00 PM

Kids will be rocking with the Hives this fall on Cartoon Network. The Turner Broadcasting-owned net got the Swedish band to write and perform a new song, "Fall Is Just Something Grownups Invented," as part of its refreshed branding for the season. Cartoon wanted a followup to its "Summer Song" from Cee-Lo Green of Gnarls Barkley, but something that rocked a little harder, said Jason DeMarco, associate creative director for on-air. Turner music consultant Mark Shimmel knew the Hives’ manager. The band members have kids and like cartoons, and a deal was struck. The band was in the studio recording new CD "The Black & White Album," and cranked out the tune in an hour and a half. Cartoon Net hopes kids will be humming the tune as they watch its new fall lineup, including series "Chowder" and the TV movie spinoff from "Ben 10" starring Lee Majors as Grandpa.
—Jon Lafayette

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