Making Smoke-Free Whoopi on ‘The View’
October 7, 2007 9:00 PM
"The View’s" ratings are smokin’ with the additions of moderator Whoopi Goldberg and comedian-actress Sherri Shepherd to veterans Joy Behar and Elisabeth Hasselbeck. However, Ms. Goldberg doesn’t want to smoke anymore, so on Oct. 15 the show is launching a weekly series, "Whoopi’s Kickin’ Butts." Viewers will hear her talk about her habit, explore different stop-smoking plans and techniques, learn what smoking does to the body and mark the Great American Smokeout on Nov. 15. Gee, it seems like just yesterday that Ms. Goldberg did a segment on products she can’t live without. One was an odor killer that so effectively removed the smell of smoke that people often were surprised to learn she was a smoker. "The View" was second only to CBS’ "The Young & the Restless" in 18- to 49-year-old viewers—its best competitive ranking ever—mdash;according to Nielsen data for the week of Sept. 24. "The View" posted its best scores since Rosie O’Donnell’s final week in May in total viewers (3.68 million), women 18-34 (397,000) and women 18-49 (1.03 million). Year-to-year, last week it was up 14 percent in total viewers, 8 percent in women 18-34 and 1 percent in women 18-49.