Painting the Big Apple ‘Tyra’
October 28, 2007 9:00 PM
New York is about to get a whole lot of Tyra Banks as the talk show host settles down in her new home. Warner Bros. Domestic Television Distribution will launch a new outdoor campaign for talk show "Tyra Banks" on Nov. 29. The campaign will plaster the former supermodel’s face across the Big Apple, including subways, phone kiosks and billboards, as the Monday-through-Friday strip entrenches itself in its new hometown. Production of Ms. Banks’ talk strip was shifted from Los Angeles to New York this summer in a move to freshen up the feel of the show. The company also will be providing the campaign to all affiliates to use for their local campaigns.