In the Dark
November 4, 2007 9:00 PM
On Sunday night, NBC’s "Football Night in America" was planning to go dark as the network kicks off 150 hours of environmentally themed content across multiple NBC Universal networks and platforms as part of NBC Universal’s ongoing "Green Is Universal" initiative (see story, Page 1A). NBC Sports set the initiative to launch at 8 p.m. ET, during the lead-up to "Sunday Night Football." Host Bob Costas was scheduled to explain the programming effort as all of NBC Universal’s networks simultaneously turn their on-air network logos green. Producers scheduled the lights in Studio 8G to be turned off, with the "Football Night" crew, including Mr. Costas, co-hosts Cris Collinsworth and Keith Olbermann, as well as analysts Tiki Barber and Jerome "The Hybrid Bus" Bettis, doing the program in the dark through the halftime show. "This is going to be the first time a show deliberately shut out the lights," "Football Night in America" producer Michael Weisman said last week. "We are going to use our studio show platform to raise awareness for this global issue, while making sure we still serve our football audience and continue to focus on the day’s highlights and storylines in the NFL."