In the Zone
November 11, 2007 9:00 PM
They might not be in the dictionary, but the words “celebuspawn” and “borefriend” are in the midst of driving a November sweeps promotion.
Warner Bros. Domestic Television Distribution and Telepictures Productions are launching a national Celebuwreck Sweepstakes on behalf of rookie syndicated entertainment newsmagazine “TMZ” that will feature the celebrity-driven vocabulary created by the site.
“TMZ Words of the Day” is a two-week watch-and-win consumer promotion that runs Nov. 12-23 and offers as a grand prize an all-expenses paid trip to the Thirty Mile Zone for a tour of Hollywood, “TMZ” style.
“‘TMZ’ is quickly becoming recognized as the entertainment newsmagazine that covers Hollywood in a way no other show does, and we wanted to come up with a compelling promotion that captures the program’s unique point of view,” said Susan Kantor, senior VP of marketing, for both WBDTD and Telepictures.
Daily prizes will be awarded throughout the promotion, with the grand prize winner to be chosen after the sweepstakes concludes.