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The Eyes Have It

November 25, 2007 10:24 PM

If you blinked while watching the Fox network during September and October, you might have missed the quick, unexplained appearance during shows of the glowing red eyes and robot head of the Terminator. The animated image appeared and disappeared without explanation—a pretty radical promotional tease that immediately sparked a good deal of Internet buzz. Not to fret: There’ll be another chance to catch the promo starting tonight, when the animations return to the network as part of a “lower-thirds promo campaign” shown on the bottom third of the TV screen during in-progress programs. This time the promos, developed and produced by Los Angeles-based animation studio Buster, not only include the Terminator’s eyes and head, but also reveal the name of Fox’s new show “Terminator: The Sarah Connor Chronicles,” which debuts over the course of two nights, Jan. 13-14. The promos also direct viewers to the show’s promotional Web site, takebackthefuture.com.
—Tom Gilbert


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