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Power Powder

December 16, 2007 9:00 PM

Most skiers want snow, but few chase after severe storms to find the most extreme powder.

The nascent Ski Channel has signed a deal with ski photographer and weather expert Tony “Harro” Harrington to produce a new series for the network called “Storm Hunter.”

In the series, Mr. Harrington will predict the location of snowstorms and then airlift in extreme skiers and snowboarders to take advantage of the conditions. Columbia Sportswear will be a sponsor of the series.

Mr. Harrington also will produce a documentary about the biggest storms in history and the skiers they attracted. Ski Channel also will acquire broadcast rights to the World Heli Challenge from Mr. Harrington’s company.

In the challenge, choppers drop 50 skiers and snowboarders onto untouched terrain in New Zealand.

“Our goal is to have a spectacular network, and with building blocks like Harro, that is ensured,” said Ski Channel President Steve Bellamy. “He creates imagery you cannot take your eyes off of and researches like no other to find the best places to point his cameras.”

-Jon Lafayette


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