WB Throws Its Weight Behind Blu-Ray
January 6, 2008 9:00 PM
If you received an HD DVD player for Christmas, at this point you might want to ask for the receipt. Warner Bros., the only studio that has maintained staunch bipartisanship in the high-definition home video format battle, has decided to exclusively back the Sony Blu-ray camp. The studio cited “consumer demand” for its alliance with Sony and expressed weariness with the format war. “A two-format landscape has led to consumer confusion and indifference toward high definition, which has kept the technology from reaching mass adoption and becoming the important revenue stream that it can be for the industry,” said Kevin Tsujihara, president of the Warner Bros. Home Entertainment Group. “Consumers have clearly chosen Blu-ray, and we believe that recognizing this preference is the right step in making this great home entertainment experience accessible to the widest possible audience.” The decision means two major studios (Universal and Paramount) exclusively support Toshiba’s HD DVD compared with five (Sony, Disney, 20th Century Fox and MGM) that support Sony’s Blu-ray.