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Showtime Takes Its Emmy Screeners Online

February 3, 2008 9:02 PM

ShowtimeShowtime Networks partnered with Internet TV provider Brightcove last week to send the Showtime programs eligible for Emmy consideration to Emmy voters online. That’s right—not in the mail, not via UPS, not by FedEx. Starting Feb. 15, Showtime will offer full seasons of its original shows via the Brightcove player to Academy of Television Arts & Sciences members for balloting. The shows will be available through June on Brightcove’s new player designed specifically for hi-def, hi-res, full-screen viewing. We say, go Showtime! Blink would be happy never to receive a screener DVD from a network again. We don’t want the silver discs. We don’t want cardboard boxes or envelopes to recycle or jewel cases to wonder about how to recycle. We don’t want to be responsible for more oil used in more trucks to deliver DVDs by mail or UPS.

Public relations executives, follow Showtime’s lead. Send us your TV shows, your videos, your screeners online! “It’s much more economical, ecological and also makes it easier for the [academy] member,” Richard Licata, Showtime executive VP of corporate communication, said in a phone interview. It should be noted, however, that Showtime’s Emmy effort is not 100% digital; the network still will send three DVDs via mail, although that’s way down from 20 last year. We asked Mr. Licata why it’s sending any discs at all in the mail. “The demo of the TV Academy does have some members who may not be as technically confident, so it’s always kind of been a baby-step type of thing. This is a way to bridge it and get started,” he said. “And if there are older members who are not as comfortable online, they will see two great episodes from every one of our shows.” Showtime has our vote.
—Daisy Whitney

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