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Keeping Up With ‘Gossip’

April 18, 2008 11:05 AM

Gossip GirlIn case you didn’t know, The CW’s “Gossip Girl” comes back from its writers strike-induced break on Monday at 8 p.m.

On Thursday the network announced it would not stream the upcoming final five episodes of the season on CWTV.com, in an effort to get viewers to watch the TV broadcast.

The CW has been blitzing many media outlet and blogs, hoping the promotions will translate to higher TV ratings.

Among the ways the network has been trying to help build the show’s already strong buzz is a racy ad campaign that takes a nod from IM-speak to tantalize viewers into watching, like the newest commercial below.

OMFG! The Daily Blink, along with the execs at The CW, will have to wait until next Tuesday morning to see if all this marketing paid off with ratings.

Sergio Ibarra

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Comments (1)

chaderik:

Ridiculous - when are they going to stop being so desperate and learn - we 'the younger viewers' want to watch media on our own terms - when and where WE want to.

sure put on some pre-rolls, whatever ads you need to but I swear CW - stop with the inconsistencies. broadcast is evolving - embrace this new medium already. stop trying to make me watch your shows in your pre-determined time-slots on your antiquated medium.

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