Keeping Up With ‘Gossip’
April 18, 2008 11:05 AM
In case you didn’t know, The CW’s “Gossip Girl” comes back from its writers strike-induced break on Monday at 8 p.m.
On Thursday the network announced it would not stream the upcoming final five episodes of the season on CWTV.com, in an effort to get viewers to watch the TV broadcast.
The CW has been blitzing many media outlet and blogs, hoping the promotions will translate to higher TV ratings.
Among the ways the network has been trying to help build the show’s already strong buzz is a racy ad campaign that takes a nod from IM-speak to tantalize viewers into watching, like the newest commercial below.
OMFG! The Daily Blink, along with the execs at The CW, will have to wait until next Tuesday morning to see if all this marketing paid off with ratings.