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Making Headlines

April 27, 2008 8:50 PM

Earlier this month on CNN.com, amid the stories on the presidential election and credit card reform, you would have found these quirkier headlines: “Mama duck saves stuck ducks,” “26-toilet mansion plan irks neighbors” and “Lover asks ‘bus girl’ to be his bus wife.”

They’d have taken you to video reports on a mother duck who quacked her ducklings from a drainpipe to safety; a blueprint for a Greenwich, Conn., home to be built with 26 bathrooms; and a bus driver who proposed to his girlfriend on the bus.

Now, if you’ve got a hankering to hang onto a headline, CNN.com will provide: The news site is adding to most of its breaking-news video headlines a T-shirt icon on which visitors can click to order a $15 shirt brandishing that headline and the words “I just saw it on CNN.com.” The goal is to get the word out that CNN.com isn’t just home to serious news—it tells water-cooler stories, too, said Andy Mitchell, VP of interactive marketing for CNN. The Web site draws about 35 million unique visitors each month.

— Daisy Whitney


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