TelevisionWeek's Blink page is an industry must-read, taking a sardonic look at happenings across the television business. This wry coverage is extended online and updated throughout the week.



CNN Takes a Ride

June 1, 2008 8:42 PM

As part of a new cross-platform promotion set to kick off today, NASCAR is invading CNN for six weeks. Each Monday for the duration of the promotion, which coincides with the NASCAR on TNT summer series, CNN anchor Robin Meade will ask viewers one NASCAR question on “CNN Morning Express.”

Viewers are asked to respond on CNN’s iReport.com user-generated Web video site. Every Friday, NASCAR driver and TNT NASCAR analyst Kyle Petty will answer the weekly question, then the winning weekly iReport will be shown on “CNN Morning Express” the following Monday.

The most creative iReport, selected from among all submissions over the duration of the contest, will win the grand prize: a trip to Atlanta to watch the Oct. 26 “CNN Morning Express” show live and spend the day with Ms. Meade at the Atlanta Motor Speedway. TNT’s coverage of the races, part of the Sprint Cup Series, begins June 8 with the Pocono 500 in Long Pond, Pa., and ends July 12 at Chicagoland Speedway for the Lifelock.com 400, at which Ms. Meade will be an honorary guest and will ride in the official pace car.

The promotion runs until July 11.

Chris Pursell


TrackBack URL for this entry:

Post a comment