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Now You See Him, Now You Don’t

July 25, 2008 1:37 PM

Mindfreak Bus Shelter Ad Campaign

MAGIC Criss’ reflection appears in the water at night with the help of a little backlighting.

A&E is promoting “Criss Angel Mindfreak’s” new season—in which he walks across Lake Mead—in a novel way on New York City and Los Angeles bus shelters. During the day, the ad merely shows Criss’ empty boots standing on the water. But come night, Criss’ reflection appears in the water with the help of a little backlighting. Woooo! Eerie! The ads were created by the West Hollywood-based design firm Art Machine.
—Tom Gilbert

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