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Television Sales Executives Tee Up for Charity

July 20, 2008 9:00 PM

In Hollywood, where competition is fierce, the intensity on the green can rival the players’ competitiveness in a suit. But the 2008 City of Hope Golf Classic benefiting the Tim Nesvig Lymphoma Fellowship & Research Fund is on pace to unite rival companies and bring in a record amount of money this year.

The annual event honors the memory of Tim Nesvig, who died in 2005 at age 30 from non-Hodgkin’s lymphoma and was the son of Fox Broadcasting President of Sales Jon Nesvig.

This year’s organizers include executives from Fox, Tribune, DirecTV, Comcast and MTV.

The event will take place July 27-28, with a dinner and auction Sunday at the Casa del Mar Hotel by the Sea in Santa Monica and the Golf Classic on Monday at El Caballero Country Club.The event is closing in on raising more than $4 million for City of Hope and the foundation over the past three years.

“We are actually oversold this year for the tournament,” said Bill Wanger, co-chair of the organizing committee and senior VP of Fox Sports research and programming.

Up for grabs at the auction, hosted by Joe Buck, will be an autographed Super Bowl XLII game ball, a VIP trip for four to the 2009 Masters Tournament, a VIP trip for two to the 2009 “American Idol” finale and the opportunity to become a sports reporter on Fox News Channel for a day.

Other co-chairs include Twentieth Television President-COO Bob Cook and Tribune Broadcasting President Ed Wilson. Dinner co-chairs, in addition to Mr. Nesvig, include Chase Carey, president-CEO of DirecTV Group; Dave Cassaro, president of Comcast Network Advertising Sales; Hank Close, president of U.S. ad sales for MTV Networks; and David Hill, chairman-CEO of Fox Sports Television Group.

“This is obviously a very important cause for a very special family,” Mr. Wilson said. “This is a family that took a terrible situation and have turned it to something wonderful for many Americans.”

Chris Pursell

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