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'90210' Campaign: Behind the Hype

August 7, 2008 5:20 PM

The CW’s just-launched on-air advertising campaign for “90210” spares no adjectives in selling the show.

In a promo subtlely called “Believe the Hype,” an announcer refers to the original “Beverly Hills, 90210” as a “show that defined a generation.” The new version? “The most anticipated premiere of the season!” (Actually, given the lack of buzz around this fall’s crop of freshman series, that claim might not be so far off.)

Given that The CW still hasn’t sent out screeners of the two-hour premiere, Blink watched the promo for you. So what can be gleaned from the 30-second ad? You’d be amazed.

—Two male characters get into a shoving match in a parking lot. Rich kids are such rebels!

—A young couple are seen in the beginning throes of passion.

—Annie (Shenae Grimes) whines about life in the Zip. “I’m in this new place where I don’t know anybody! Nobody acts like they do back home!” she says.

—Two characters dance as if they’re about to make love in this club (In this club. In this club.).

—There’s a football game. And Mean Girls walking the halls in a pack.

—Kelly sighting! “You know what these people in Beverly Hills are like,” says a still-sexy Jennie Garth.

—Two people make out in a car.

—And the character who’s not Brandon (Tristan Wilds) floats on a pool raft and says, “Everything’s going to be all right.”

The new “90210” premieres Sept. 2. Or, as The CW puts it, 9.02.

—Josef Adalian


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