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ABC Tunes Up Music Video-Style Promos

September 18, 2008 11:54 AM

ABCStart spreading the news: ABC is again using music videos to help hype its lineup.

Duplicating a strategy it used last year, the network has put together several videos featuring scenes from its returning shows set to full-length songs. “Dirty Sexy Money” is being touted with a song from Lady Gaga, while the entire ABC lineup gets exposure in a clip set to Queen’s “Bohemian Rhapsody.”

But this year, ABC is taking things a step further to promote “Ugly Betty.” The network convinced the cast to record a slightly reworked version of the classic “New York, New York” in order to commemorate the show’s shifting production from Hollywood to New York.

It probably didn’t take much to get the actors to lend their voices to the promo. “Betty’s” cast includes a number of theater and music veterans, including Vanessa Williams, who’s had more than a few hit singles during her career.

Check out the “New York, New York” and “Bohemian Rhapsody” videos behind the cut.

—Josef Adalian


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Comments (2)


They also had a great edition of Earth Wind and Fire's September.

First CBS uses the music of Queen (See: "CBS Plays Up Sex in Two New Promos" below) and now ABC does it as well. While I think this spot is OK, I'll always associate Bohemian Rhapsody first and foremost with Wayne's World (and I doubt that's just me)... Not sure this was a mental link ABC was gunning to make when they produced this.

That being said, I'm a big fan of the Ugly Betty spot. Great use of an old classic.

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