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‘Bar’ Stays Raised for TNT

September 14, 2008 8:45 PM

Pulling in 5 million people with an original drama would be a pretty good day for most cable networks, but some broadcast executives took a look at last week’s ratings for TNT’s “Raising the Bar” and saw the glass as half-empty: Viewership was down about 40% from the record-setting 7.7 million viewers the show attracted for its premiere. For TNT President Steve Koonin, however, the glass is overflowing. “I guarantee that this third week will be higher than the second week,” he said, noting the show was tracking above its estimates, which were around 4 million viewers. And viewership could be even higher when digital video recording numbers come in, he added. “Steve Bochco [executive producer of “Raising the Bar”] is thrilled with these numbers. Our ad sales people are thrilled with these numbers. The only people who are disgruntled are our competitors,” he said, adding that the show is a lock to be renewed. “It’s just a matter of when.”

—Jon Lafayette

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