Bravo Gets ‘Swingtown’ Reruns
September 28, 2008 8:41 PM
Set your DVRs to “groovy”: Bravo is giving viewers a chance to relive the 1970s. The NBC Universal-owned cable network has acquired the off-net rights to all 13 episodes of the CBS summer series “Swingtown.” The series will begin airing on Bravo later this fall. Bravo’s deal comes as CBS Paramount Network Television has been shopping “Swingtown” to various cable networks in an attempt to get a second season of the retro show. CBS hasn’t officially canceled “Swingtown,” but a renewal by the network is considered a long shot. The Bravo deal is a strict acquisition agreement brokered via CBS’ syndie division. However, optimists inside CBS Paramount are no doubt hoping that, if ratings for “Swingtown” on Bravo show some sizzle, the cable network might be convinced to begin producing original episodes. A Bravo executive, however, said the studio “is dreaming” if it thinks such a scenario will play out. The costs associated with making new episodes would be too high, and Bravo executives would likely want their first original hour to be a project that hadn’t aired on another network first. Still, if “Swingtown” does spark on Bravo, it might give other cable networks—or even CBS—an incentive to consider giving the show a second chance. As far as Blink is concerned, that would be dy-no-mite.