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Brit Poised to Make More VMA Memories

September 3, 2008 4:55 PM

2007 VMAs

The MTV Video Music Awards announced today that Britney Spears—many of whose most memorable moments have taken place on the high-profile stage of the VMAs—will be back to lend her formidable star power to this year’s telecast, scheduled for Sunday, Sept. 7.

Her appearance during the opening of the show continues a comeback for the pop star, whose personal struggles have earned more attention than her career moves in recent years. Her career appears to be back on track now, including VMA nominations this year for best female video, best pop video and video of the year for “Piece of Me.”

Ms. Spears’ notoriety over the years has typically been fueled by her provocative VMA appearances, which have included a memorable snake dance at the 2001 awards, a dominatrix outfit for her appearance with Michael Jackson in 2002 and a liplock with Madonna in 2003.

MTV cautions that this year’s Britney visit will not be a performance, but at the same time organizers are hinting that it could be another candidate for her pantheon of iconic moments. “This is an opening not to be missed,” the network chirps in its press release announcing the appearance. Two things are certain: (1) Britney’s appearance will get viewers to tune in, and (2) people will be talking about it afterward.

—Dennis R. Liff

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Comments (1)

To me it was over-promoted and a nonevent of the highest order.

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