Tanks a Lot
September 21, 2008 7:00 PM
Warner Bros. Domestic Television Distribution apparently is into “TMZ” for the long haul. This month the distributor is outfitting petroleum tanker trucks with the TMZ logo and the slogan “Keeping Hollywood Real Since 2007” and dispatching them onto Los Angeles’ busiest freeways. For two months the tankers will serve as moving billboards for the celebrity-stalking strip, which is entering its second season. WBDTD also has launched a series of TV commercial touting the show’s “viewer benefits,” in which wannabe celebrities express heartfelt gratitude for the lessons they have learned by watching the real stars’ everyday behavior—good, bad or just plain odd—on “TMZ.”
—Tom Gilbert
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