The ‘Hole’ Truth
September 14, 2008 8:45 PM
Fox, promoting the official premiere Thursday night of its wacky, Japanese-derived physical competition series “Hole in the Wall,” took to the streets of New York, Los Angeles and Chicago during the day. Fox dispatched teams of folks dressed up like the show’s silver-suited contestants to hand out to passersby—get this for a mnemonic device—Krispy Kreme doughnut holes. WFLD-TV, the network’s Chicago affiliate, got onboard the promotion in a big way, sending lead entertainment reporter David Viggiano (right, with tennis racquet) out on Michigan Avenue in a silver suit to file his reports from his embed with the street team. Total holes distributed in all three cities: 30,000. That breaks down to 15,000 in Gotham, 10,000 in the Windy City and, don’t you know, a mere 5,000 in ever-weight-conscious L.A.
—Tom Gilbert
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