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'ET': Fun With Self Exposure

October 17, 2008 10:56 AM

Stars Flip Out For ET

“Entertainment Tonight,” in a just-inked deal with Pure Digital Technologies, is outfitting celebrities such as Zac Efron, Jerry O’Connell and Lauren Conrad with Pure’s pocket-sized Flip Mino camcorders to shoot behind-the-scenes video footage of their daily lives. The video will then be integrated into segments of the CBS Television Distribution syndicated strip and loaded onto the show’s Web site, ETOnline.com, which will devote a special “Stars Flip Out for ET” section to the clips. While Daily Blink’s not counting on seeing footage supplied by Brangelina or LiLo and SamRo, it’s sure many of the more attention-deficient celebrities will be onboard this new venture before you can say “TMZ." Or make that "TMI."
—Tom Gilbert

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