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Sunny Days for The CW in San Diego

October 5, 2008 8:40 PM

The August station-affiliation switch in San Diego is giving The CW a prime-time boost in the market, while Fox has lost a little ground.

For the month of September, the CW lineup now appearing on Grupo Televisa-owned XETV-TV averaged a 2.1 rating/4 share, up 23.5% from what the network’s programming averaged in November 2007, when it was appearing on Tribune-owned KSWB-TV.

Meanwhile, the Fox lineup appearing on KSWB, which kicked off the affiliation switch when it dropped The CW and signed on with Fox, averaged a 2.7 rating/5 share in September. That was down 13% from November 2007, when XETV was the Fox affiliate.

“I’ve been very pleased,” said Richard Doutre Jones, XETV VP and general manager, who said that since the switch, his 10 o’clock newscast’s ratings have remained stable—“which is outstanding, to be perfectly frank,” he said. His morning program has gained audience share.

—Michele Greppi

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